Our list looks at earnings between October 2012 and October 2013. We count money coming into the estate and we don’t deduct for how the estate handles it. To come up with our estimates we talk to estate managers, licensors and lawyers involved in the dead celebrity business.
Ranking second on our list is Elvis Presley with an estimated $55 million in posthumous earnings. The King of Rock n’ Roll may have taken a back seat to the King of Pop, but his estate is still earning steadily thanks to his eternally popular image and his famous home, Graceland. That was enough to convince billionaire Leon Black and his firm, Apollo Global Management, to buy CKX, the parent company of American Idol and the estates of both Elvis and Muhammad Ali, for $509 million in 2011.
Peanuts creator Charles Schulz ranks third for the second year in a row with $37 million. The Peanuts are still big but Iconix, which now runs the Peanuts license, thinks they could be even bigger. A new movie, starring the whole gang, is in the works at Fox.
Rounding out our top five is Bob Marley with $18 million. The iconic reggae singer might find it strange that his name has become part of a capitalist enterprise. There are Bob Marley speakers and messenger bags as well as a line of Bob Marley drinks that come in “mellow mood” and “one drop” (A.K.A. coffee).
New to our list this year is Jenni Rivera. The Mexican-American singer perished in a plane crash last December; since then, she has sold over 880,000 records, nearly as many she did in her life. Her postmortem earnings are boosted by the reality show I Love Jenni, which reached an audience of 5.5 million in its third and final season, and her autobiography Unbreakable: My Story, My Way, which has moved over 400,000 copies since its release in July.